“As the use of social media continues to grow, how does this affect doctors? As a general rule of thumb, doctors should always proceed with caution when using social media.
Doctors should always be conscious about what they and others are posting on social networks, blogs, and other websites. This includes images, comments, and friendship requests on social media. Common concerns of doctors include complaints and allegations made about doctors by patients on social networking sites, friendship requests from patients, and doctors who had found themselves in difficulties after posting comments and images online.
Social media can help doctors to network more effectively and give patients more access to healthcare information. But there are risks too, particularly when it comes to confidentiality. Doctors should be aware that social media sites such as Twitter and Facebook are informal environments, so it is easy for doctors to let their guard down and not follow the same rules as they would offline. However, the rules of confidentiality apply as much when posting online as they do to when you are chatting to a friend on a night out. Not only do the same rules apply online, but it is also important that doctors remember that when something is shared through social media, it may not just be their friends and family who see it, and could potentially be shared with strangers too”.
Las redes sociales pueden ser una gran herramienta para diversos campos, incluyendo la Medicina. Son un tremendo recurso educativo, si se les utiliza adecuadamente. Sin embargo, es necesario mantener ciertas reglas de conducta ética "on line", para no comprometer la confidencialidad de los pacientes, ni la integridad y reputación del profesional.